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Bing Beats Google On Search Effectiveness — InformationWeekBing Beats Google On Search Effectiveness – windows Blog

August 14, 2011

Bing Beats Google On Search Effectiveness

Microsoft’s “decision engine” more likely to lead users to a Web page than searches through rival Google, study finds.

By Paul McDougall InformationWeek
August 12, 2011 10:57 AM

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While Google may control the lion’s share of the search market, queries made through Microsoft’s Bing search engine lead users to click on a Web page at a significantly higher rate than queries made through Google, according to data released Thursday.

The success rate for Bing searches in the U.S. in July was 80.04%, compared to 67.56% for Google, according to Experian Hitwise. The market watcher defines “success rate” as the percentage of search queries that result in a visit to a website. Searches made through sites owned by Yahoo, which farmed out search to Bing under a deal struck in 2009, were also more efficient than Google. Those searches yielded a success rate of 81.36%.

Experian officials said the results show that there’s room for both Google and Microsoft to step up their games when it comes to search accuracy. “The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine results pages to ensure that searchers are finding relevant information.”

Search engine users could also probably help themselves a lot by formulating more precise queries. Experian’s numbers show that the plurality of searches, 25.32%, are made with just a single word, followed by two-word and three-word queries, with shares of 24.09% and 19.49%, respectively.

Data-driven decision making helps develop a competitive edge.

Learn how to use real-time analytics to make educated business decisions.

The numbers could help Microsoft boost its revenue from online services, as they show marketers that keywords purchased on Bing-powered sites have a better click-through rate than those purchased on Google. Microsoft has taken a number of steps to boost the efficacy of Bing searches, including adding tools that allow users to book travel and entertainment with one or two clicks following the input of related terms such as, for instance, “San Francisco hotels.” Microsoft also recently added real-time feeds from Facebook to its search results.

Microsoft’s revenue for online services, including search, was up 16.5% in the most recent quarter, to $662 million.

While Redmond may have bragging rights when it comes to search efficiency, it still lags far behind Google in terms of search volume. Google’s share of total U.S. search volume in July was 66.05%, down 2% from the previous month. Bing’s share came in at 12.98%, down 2% from June. Yahoo search took a 15.07% share, up 4%, meaning that total “Bing-powered” search came in at 28.05%.

The data shows that Google clearly remains the dominant search engine, but Bing is gaining ground.

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Most recent comment

Utterly Unscientific

Comment by rbalaraman015 Aug 14, 2011, 01:21 AM EDT

How can the percentage of searches leading to a website visit be used as any indication of a modern search engine’s performance? That notion is so absurd that it borders on silly. Google is so damn good at fetching relevant information that I don’t even end up visiting a site half the time I search. Ex, if I’m looking for a store, Google tells me the address, hours and phone without me having to go to their website. If I’m looking for an actor’s height, Google knows that too. If I’m looking for flight status, Google tells me that too. Half the time I look for something, Google gives me the answer right on top of the search results. So how does a study that measures efficiency by the percentage of searches that lead to a webpage click account for this? A far more meaningful measure of efficiency is for those searches that DO result in page clicks, at which position in the search results was that page listed at. I would be very curious to see the results of such a study.

Vertical Integration Comment by boounce Aug 12, 2011, 10:44 AM EDT

Vertical Integration Comment by boounce Aug 12, 2011, 10:45 AM EDT

Vertical Integration Comment by boounce Aug 12, 2011, 10:46 AM EDT

Even better than bing… Comment by techjeff101 Aug 12, 2011, 11:25 AM EDT

Even better than bing… Comment by techjeff101 Aug 12, 2011, 11:25 AM EDT

This site beats bing for gift ideas… Comment by techjeff101 Aug 12, 2011, 11:27 AM EDT

Even Better than Bing Comment by techjeff101 Aug 12, 2011, 11:29 AM EDT

Even better than bing… Comment by techjeff101 Aug 12, 2011, 11:29 AM EDT

Bing Beats Google On Search Effectiveness Comment by GG000 Aug 12, 2011, 12:23 PM EDT

I believe you’ve figured it out. Comment by JenMLX Aug 13, 2011, 07:46 AM EDT

Bing Beats Google On Search Effectiveness Comment by GG000 Aug 12, 2011, 12:24 PM EDT

Rigged Results Comment by sdnelson Aug 12, 2011, 12:41 PM EDT

Rigged Results Comment by sdnelson Aug 12, 2011, 12:41 PM EDT

Rigged Results Comment by sdnelson Aug 12, 2011, 12:41 PM EDT

Rigged Results Comment by sdnelson Aug 12, 2011, 12:42 PM EDT

An example Comment by DONOVANBURBA Aug 12, 2011, 12:47 PM EDT

Bing can also show you that data. Comment by Alixi Aug 13, 2011, 02:21 AM EDT

Bing can also show you that data. Comment by Alixi Aug 13, 2011, 02:21 AM EDT

Browser addons clear Google referrals, harm study Comment by JC000 Aug 13, 2011, 06:24 AM EDT

Browser addons clear Google referrals, harm study Comment by JC000 Aug 13, 2011, 06:25 AM EDT

Default on internet explorer Comment by JenMLX Aug 13, 2011, 07:33 AM EDT

Default on internet explorer Comment by JenMLX Aug 13, 2011, 07:34 AM EDT

A Flawed Method for Measuring Effectiveness Comment by starwolf Aug 13, 2011, 07:35 AM EDT

Default on internet explorer Comment by JenMLX Aug 13, 2011, 07:35 AM EDT

Default on internet explorer Comment by JenMLX Aug 13, 2011, 07:35 AM EDT

A Flawed Method for Measuring Effectiveness Comment by starwolf Aug 13, 2011, 07:35 AM EDT

Default on internet explorer Comment by JenMLX Aug 13, 2011, 07:36 AM EDT

InformationWeek Please Fix Your Comments Form Comment by starwolf Aug 13, 2011, 07:41 AM EDT

InformationWeek Please Fix Your Comments Form Comment by starwolf Aug 13, 2011, 08:00 AM EDT

Uhhh….. Comment by Inverse137 Aug 13, 2011, 09:40 AM EDT

Re: Bing Beats Google On Search Effectiveness Comment by ScifiterX Aug 13, 2011, 09:47 AM EDT

This story is ridiculously flawed Comment by ACOHEN000 Aug 13, 2011, 18:15 PM EDT

This story is ridiculously flawed Comment by ACOHEN000 Aug 13, 2011, 18:15 PM EDT

This story is ridiculously flawed Comment by ACOHEN000 Aug 13, 2011, 18:15 PM EDT

This story is ridiculously flawed Comment by ACOHEN000 Aug 13, 2011, 18:17 PM EDT

This story is ridiculously flawed Comment by ACOHEN000 Aug 13, 2011, 18:17 PM EDT

completely ignores duckduckgo and blekko Comment by ajones320 Aug 13, 2011, 18:47 PM EDT

completely ignores duckduckgo and blekko Comment by ajones320 Aug 13, 2011, 18:54 PM EDT

YEAH, RIGHT! Comment by Riot Aug 13, 2011, 21:06 PM EDT

YEAH, RIGHT! Comment by Riot Aug 13, 2011, 21:07 PM EDT

YEAH, RIGHT! Comment by Riot Aug 13, 2011, 21:08 PM EDT

Don’t believe it. Comment by JMATEYKO606 Aug 13, 2011, 23:08 PM EDT

Don’t believe it. Comment by JMATEYKO606 Aug 13, 2011, 23:08 PM EDT

Don’t believe it. Comment by JMATEYKO606 Aug 13, 2011, 23:08 PM EDT

NOOOOOO WAY!! Comment by bbcomputers Aug 13, 2011, 23:36 PM EDT

Utterly Unscientific Comment by rbalaraman015 Aug 14, 2011, 01:21 AM EDT