15 Copywriting Gems that changed World History

15 Copywriting Gems that changed World History

Words change the course of history. They alter the very consciousness of mankind.

Words are keys that unlock new realities.  When the right words get planted in the soil of humanity, the world is changed forever. Yes, ignorance is bliss… but you can’t un-learn a truth.

Consider these words, and how they’ve literally changed the world:

“The pen is mightier than the sword.”
-Edward Bulwer-Lytton, 1839

“Let’s Roll.”
-Todd Beamer on flight 93, September 11, 2001

“Go ahead. Make my day.”
-Clint Eastwood, Dirty Harry, 1983

“One small step for man, one giant leap for mankind.”
-Neil Armstrong, Moon Landing, 1969

“Ask not what your country can do for you; ask what you can do for your country.”
-John F. Kennedy in his inaugural address, 1961

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”
-Declaration of Independence, 1776

“I have a dream – that my four children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.”
-Martin Luther King at his March on Washington, 1963

“What we’ve got here is a failure to communicate.”
-The Captain, Cool Hand Luke, 1967

“The Lord is my shepherd, I shall not want”
-King David, 1000BC

“It was the best of times, it was the worst of times”
-Charles Dickens, a Tale of Two Cities, 1859

“My Mama always said, ‘Life was like a box of chocolates; you never know what you’re gonna get.'”
-Forrest Gump, 1994

“Frankly, my dear, I don’t give a damn!”
-Rhett Butler, Gone With The Wind, 1936

“I tell you the truth, no one can see the kingdom of God unless he is born again.”
-Jesus to Nicodemus, 30AD

`Twas brillig, and the slithy toves
Did gyre and gimble in the wabe:
All mimsy were the borogoves,
And the mome raths outgrabe.
-Lewis Carroll, from Jabberwocky, 1872

“Two roads diverged in a wood, and I — I took the one less traveled by, And that has made all the difference.”
-Robert Frost, 1915

Without exception, every person who spoke these words was a connoisseur of words. Every single one studied at the feet of the masters of their time. They had a deep appreciation for great truths expressed in compact sentences.

This, my friend, is why copy is king. Always has been. Always will be.

7 of these 15 quotes went viral through TV or movies… yet someone had to WRITE them first.

And this is why the serious student of marketing is ALWAYS sharpening their copywriting skills. You never rest on your laurels. No matter how good you are, where you are today is merely a good start.

Notice how pithy each of these gems are. The longest one is the Declaration of Independence – and it’s only 35 words. A mere 177 characters. Almost all comfortably fit in a Google ad, a tweet or a cell phone text message.

I’m a fan of long copy as you know, but what I love most of all is punchy phrases and sentences that slice through the mind like a knife through butter.

177 characters or less, but every single one of these sentences altered history.

You may not have an ambition to be Martin Luther King and change the flow of humanity, but I know you have an an ambition to change your marketplace.

The #1 way you’re going to accomplish that is with copy.

Which is why I’m inviting you to participate in a special copywriting intensive that I’m doing with John Carlton starting Tuesday February 16.

It’s specifically for PPC advertisers, it’s specifically for people who have landing pages, sales pages, and follow-up sequences they want to improve. And it’s specifically for those who understand:

You’re only a handful of sentences away from doubling your market share.

It’s not cheap. And not all will qualify. But if you’re a connoisseur of words – if you appreciate the alchemy of the right sentence spoken at the right time – then it’s a landmark opportunity to rocket your business and your market penetration to an entirely new standard of effectiveness:


Join us.

Perry Marshall

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About the Author

Perry Marshall’s books on Google Advertising are the most popular in the world. He is referenced across the Internet and by The Washington Post, USA Today, and Entrepreneur Magazine.

He has helped over 100,000 Google Advertisers save billions of dollars in Adwords stupidity tax.

Last 5 Posts by Perry

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Posted by Perry on February 3rd, 2010. Filed in Marketing Blog. Tagged as . Follow responses thru Comments RSS. Follow responses thru Comments RSS.

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